Ecommerce Marketing Consultant for Fashion, Beauty & Wellness Brands
Tailored digital strategy, email marketing and paid ads for brands at every stage — from launch to scale.
Based in Brisbane. Working with brands across Australia.
Looking for industry-specific expertise?
Strategies designed with the unique rhythms of fashion, beauty and wellness in mind
Support that scales with you
From launch to growth mode
Strategic partnership not surface-level support
A more considered alternative to the traditional agency approach
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
No one-size-fits-all strategies. Only tailored growth.
How We Work Together
Growth isn’t one-size-fits-all — and neither is our approach.
01. Discovery & Deep Dive
We begin with a strategic deep dive into your business — your brand positioning, audience, revenue streams, marketing channels and current performance data.
If you’re transitioning from bricks-and-mortar to online, we map out the full ecommerce ecosystem. If you’re already online, we identify gaps and growth opportunities.
02. Advisory or Hands-On Support
From here, we decide what level of involvement best supports your business:
- Strategic advisory and consulting
- Ongoing monthly retainers
- Full implementation and campaign management
You can stay guided — or fully supported.
03. Strategic Roadmap
You’ll receive a tailored ecommerce and marketing roadmap aligned with your goals.
Every recommendation is practical, actionable and built around your brand — not recycled templates.
04. Optimisation & Growth
Marketing is not static. It evolves.
Everything we implement is tracked, measured and optimised continuously. Through reporting and data-led decisions, we refine performance across website, email, paid ads and retention — ensuring sustainable, long-term growth.
SERVICES
Digital Strategy
Strategic foundations designed to drive sustainable ecommerce growth.
Business & brand positioning analysis
Ecommerce growth roadmaps
Shopify performance audits
Website UX & CRO analysis
Customer journey & CRM mapping
Marketing calendar planning
Launch & campaign strategy
Data analysis & reporting frameworks
Website Optimisation
Specialising in Shopify for growing ecommerce brands.
Shopify store setup & optimisation
Bricks-and-mortar to ecommerce transition strategy
Website audits & conversion optimisation
Customer experience refinement
AOV (average order value) strategy
Product page optimisation
App & tech stack recommendations
Ongoing website support
Email Marketing
Specialising in Klaviyo
Klaviyo setup & optimisation
Deliverability improvement strategy
Segmentation & customer targeting
Automated flows (welcome, abandoned cart, post-purchase, etc.)
Campaign planning & execution
Email template design direction
Conversion & engagement optimisation
Reporting & performance analysis
Reporting & Optimisation
Because marketing is never static.
Monthly performance reporting
Channel performance analysis
Revenue & retention tracking
Data-led optimisation plans
Ongoing refinement across website, email & ads
Paid Ads
Specialising in Meta
Meta ads strategy development
Campaign structure & funnel mapping
Creative direction & ad concept planning
Audience segmentation & testing
Ongoing ad management
Performance reporting & scaling strategy
Digital Marketing & Content
Aligned messaging across every touchpoint.
Social media content strategy
Campaign & launch planning
Branding refinement
Photo shoot production assistance
Brand activation & event support
Customer loyalty & retention strategies
Community growth initiatives
Foundation
Best for brands that need expert guidance and a clear direction.
In-depth review of your current marketing, eCommerce or growth strategy
Identification of opportunities, gaps and quick wins
Tailored strategic recommendations aligned with your brand and goals
1:1 advisory sessions for guidance and decision-making
Ideal for brands who want clarity and expert input, but will implement internally
growth
For brands seeking consistent strategic support and collaboration.
Ongoing strategic guidance and marketing oversight
Regular check-ins and performance reviews
Support planning campaigns, launches and growth initiatives
Collaborative problem-solving and optimisation
Acting as an extension of your team to keep momentum and accountability
premium
For brands seeking closer collaboration and hands-on support.
Strategic collaboration during campaigns, launches and growth initiatives
Ongoing optimisation and refinement of marketing activity
Practical implementation support where needed across key channels
Regular check-ins and accessible support for feedback & Performance reporting
Designed for brands who want a strategic partner involved in both direction and execution